Head of Paid Marketing
At Plum, we're on a mission to help people lead a healthier financial life effortlessly! People all over the world are making bad financial decisions every day. This is due the fact that we are busy with our own lives and can't think about the management of our money all day long! On top of that the financial system and the incumbents are set up in a way that its hard to figure out what right thing to do is and hit you with fess in the process. The symptoms of the status quo means that in the UK alone, 50% of people have less than £100 in savings. We believe its the time for that to change! By using with data science, behavioural theory all tied together with great technology we believe that the average person can have £186k more in their lifetime!
Plum is a quirky Messenger chatbot (and an App soon) that links to your bank, understands your spending habits and helps you save money without thinking about it, grow your money by investing in things that matter and makes sure you avoid overspending on your bills. We like to think of Plum as your money's best friend 👫
You will lead and expand all our paid activities. Paid social is a core component of our current strategy which is why its important to come from a background which has a strong paid social grounding. However we are looking for you to be ambitious and to have either ran other channels or have the desire to do so. You will be responsible for scaling new channels across Podcasts, Paid Search & Affiliates. As part of this role you will also be leading any out-of-home activities that Plum is considering!
What you can imagine doing:
- Own the Blended CPA and the marketing budget for the business
- Look at optimising the Plum spend in relation to the various revenue opportunities of Plum and tie that back to the LTV of the user.
- Scale Plum across new channels.
- Work closely with PR to drive paid opportunities for Plum as well.
- Set up the company wide metrics to optimise and allocate marketing spend.
- Oversee the team running the paid social campaigns both from a campaign and creative side and constantly optimising
Who you are?
- You are super ambitious & love to talk marketing, its part of your life.
- You are a self-starter.
- You want to set a new standard of how to market and are very explorative in both channels and format!
- You want to take a company to new countries and be part of that.
- You have been part of a fast moving environment (startup!) in the past.
- You have probably worked as part of larger specialist marketing team and have seen how other marketing channels work and now want to own those other channels as well.
- You are feeling there is more to do where you currently are and want to break out and do so.
- You are willing to take responsibility and like the autonomy to lead and direct a marketing strategy.
- Work in one of the hottest fintech startups in London
- Own part of the company through stock options – we're all in this together
- Work from our Athens office whenever you want 🇬🇷
- Team trip to secret destinations once a year ✈️